Resumes and application forms are two ways to achieve the same goal: To give the employer written evidence of your qualifications. When creating a resume or completing an application form, you need two different kinds of information: Facts about yourself and facts about the job you want. With this information in hand, you can present the facts about yourself in terms of the job. You have more freedom with a resume--you can put your best points first and avoid blanks. But, even on application forms, you can describe your qualifications in terms of the job's duties.

Know thyself. Begin by assembling information about yourself. Some items appear on virtually every resume or application form, including the following:

* Current address and phone number--if you are rarely at home during business hours, try to give the phone number of a friend or relative who will take messages for you.

* Job sought or career goal.

* Experience (paid and volunteer)--date of employment, name and full address of the employer, job title, starting and finishing salary, and reason for leaving (moving, returning to school, and seeking a better position are among the readily accepted reasons).

* Education--the school's name, the city in which it is located, the years you attended it, the diploma or certificate you earned, and the course of studies you pursued.

* Other qualifications--hobbies, organizations you belong to, honors you have received, and leadership positions you have held.

* Office machines, tools, and equipment you have used and skills that you possess.

Other information, such as your Social Security number, is often asked for on application forms but is rarely presented on resumes. Application forms might also ask for a record of past addresses and for information that you would rather not reveal, such as a record of convictions. If asked for such information, you must be honest. Honesty does not, however, require that you reveal disabilities that do not affect your overall qualifications for a job.

Know thy job. Next, gather specific information about the jobs you are applying for. You need to know the pay range (so you can make their top your bottom ), education and experience usually required, hours and shifts usually worked. Most importantly, you need to know the job duties (so that you can describe your experience in terms. of those duties). Study the job description. Some job announcements, especially those issued by a government, even have a checklist that assigns a numerical weight to different qualifications so that you can be certain as to which is the most important; looking at such announcements will give you an idea of what employers look for even if you do not wish to apply for a government job. If the announcement or ad is vague, call the employer to learn what is sought.

Once you have the information you need, you can prepare a resume. You may need to prepare more than one master resume if you are going to look for different kinds of jobs. Otherwise, your resume will not fit the job you seek.

Two kinds of resumes. The way you arrange your resume depends on how well your experience seems to prepare you for the position you want. Basically, you can either describe your most recent job first and work backwards (reverse chronology) or group similar skills together. No matter which format you use, the following advice applies generally.

* Use specifics. A vague description of your duties will make only a vague impression.

* Identify accomplishments. If you headed a project, improved productivity, reduced costs, increased membership, or achieved some other goal, say so.

* Type your resume, using a standard typeface. (Printed resumes are becoming more common, but employers do not indicate a preference for them.)

* Keep the length down to two pages at the most.

* Remember your mother's advice not to say anything if you cannot say something nice. Leave all embarrassing or negative information off the resume--but be ready to deal with it in a positive fashion at the interview.

* Proofread the master copy carefully.

* Have someone else proofread the master copy carefully.

* Have a third person proofread the master copy carefully.

* Use the best quality photocopying machine and good white or off-white paper.

The following information appears on almost every resume.

* Name.

* Phone number at which you can be reached or receive messages.

* Address.

* Job or career sought.

* References--often just a statement that references are available suffices. If your references are likely to be known by the person who reads the resume, however, their names are worth listing.

* Experience.

* Education.

* Special talents.

* Personal information--height, weight, marital status, physical condition. Although this information appears on virtually every sample resume I have ever seen, it is not important according to recruiters. In fact, employers are prohibited by law from asking for some of it. If some of this information is directly job related--the height and weight of a bouncer is important to a disco owner, for example--list it. Otherwise, save space and put in more information about your skills.

Reverse chronology is the easiest method to use. It is also the least effective because it makes when you did something more important than what you can do. It is an especially poor format if you have gaps in your work history, if the job you seek is very different from the job you currently hold, or if you are just entering the job market. About the only time you would want to use such a resume is when you have progressed up a clearly defined career ladder and want to move up a rung.

Resumes that are not chronological may be called functional, analytical, skill oriented, creative, or some other name. The differences are less important than the similarity, which is that all stress what you can do. The advantage to a potential employer--and, therefore, to your job campaign--should be obvious. The employer can see immediately how you will fit the job. This format also has advantages for many job hunters because it camouflages gaps in paid employment and avoids giving prominence to irrelevant jobs.

You begin writing a functional resume by determining the skills the employer is looking for. Again, study the job description for this information. Next, review your experience and education to see when you demonstrated the ability sought. Then prepare the resume itself, putting first the information that relates most obviously to the job. The result will be a resume with headings such as "Engineering," "Computer Languages," "Communications Skills," or "Design Experience." These headings will have much more impact than the dates that you would use on a chronological resume.

Fit yourself to a form. Some large employers, such as fast food restaurants and government agencies, make more use of application forms than of resumes. The forms suit the style of large organizations because people find information more quickly if it always appears in the same place. However, creating a resume before filling out an application form will still benefit you. You can use the resume when you send a letter inquiring about a position. You can submit a resume even if an application is required; it will spotlight your qualifications. And the information on the resume will serve as a handy reference if you must fill out an application form quickly. Application forms are really just resumes in disguise anyway. No matter how rigid the form appears to be, you can still use it to show why you are the person for the job being filled.

At first glance, application forms seem to give a job hunter no leeway. The forms certainly do not have the flexibility that a resume does, but you can still use them to your best advantage. Remember that the attitude of the person reading the form is not, "Let's find out why this person is unqualified," but, "Maybe this is the person we want." Use all the parts of the form--experience blocks, education blocks, and others--to show that that person is you.

Here's some general advice on completing application forms.

* Request two copies of the form. If only one is provided, photocopy it before you make a mark on it. You'll need more than one copy to prepare rough drafts.

* Read the whole form before you start completing it.

* Prepare a master copy if the same form is used by several divisions within the same company or organization. Do not put the specific job applied for, date, and signature on the master copy. Fill in that information on the photocopies as you submit them.

* Type the form if possible. If it has lots of little lines that are hard to type within, type the information on a piece of blank paper that will fit in the space, paste the paper over the form, and photocopy the finished product. Such a procedure results in a much neater, easier to read page.

* Leave no blanks; enter n/a (for "not applicable") when the information requested does not apply to you; this tells people checking the form that you did not simply skip the question.

* Carry a resume and a copy of other frequently asked information (such as previous addresses) with you when visiting potential employers in case you must fill out an application on the spot. Whenever possible, however, fill the form out at home and mail it in with a resume and a cover letter that point up your strengths.